MoBlog
by Steve Smith, Staff Writer
Mobile search is being driven by your offline presence, according to Google/Ipsos research. And when smartphone users do look for your brand via the search box, you better make sure … Read the whole story
by Aaron Baar
Rather than offering a traditional blanket "thank you" or a discount or promotion for reaching two million Facebook fans, AT&T will take two full … Read the whole story
by Laurie Sullivan
What do marketers pay for when buying click-to-call mobile ads? Up to 76% of mobile display ad calls are accidental clicks or "pocket calls" … Read the whole story
by Mark Walsh
U.S. wireless operators during the first quarter collectively saw a net decline in post-paid, or contract, subscribers -- a first. The largest seven carriers … Read the whole story
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by Gavin O'Malley
While localization is the most popular of the targeting options offered by mobile ad networks, the "dirty secret" is that most can't deliver local … Read the whole story
by Steve Smith
Facebook makes its fifth acquisition of a mobile startup this year in buying social gifting company Karma. Still lacking a clear mobile ad strategy, … Read the whole story
by Steve Smith
With the final regulatory roadblock removed, Google says it will move quickly to close the acquisition of Motorola Mobility. Still unclear is how it … Read the whole story
by Karl Greenberg
If Twitter and NASCAR go together like rubber and asphalt, it's partly because every race features every NASCAR team, so every diehard fan who … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile is far behind online technologies when it comes to tracking and providing the data sets necessary for an equivalent RTB economy. But mobile … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Last September, Australian developer Nic Cubrilovic reported on his blog that Facebook was able to identify users when they visited sites with the "like" … Read the whole story