MoBlog
by Steve Smith, Staff Writer
The Rubicon Project says that in buying mobile ad tech and services company Mobsmith, it will help unify Web and mobile ad sales. Publishers will have the opportunity to sell … Read the whole story
by Laurie Sullivan
Google's $12.5 billion acquisition of Motorola Mobility plays into the company's GoMo mobile strategy. Already a force in mobile computing biz, the company's largest … Read the whole story
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by Karlene Lukovitz
IBM's 15% value growth enabled it to surpass Google for the #2 spot this year. Facebook, with a 74% jump in brand value this … Read the whole story
by Mark Walsh
Tapping into location-based information to serve targeted messages is a challenge. Sense Networks has introduced a pair of new ad services to help marketers … Read the whole story
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by Gavin O'Malley
As part of its broader social-marketing push around the Summer Olympic Games in London, the International Olympic Committee has launched its official Olympic badge … Read the whole story
by Mark Walsh
A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face challenges, including a lack … Read the whole story
by Steve Smith
Verizon is launching a mobile video portal for its Android 4G customers that will find video assets across cable, subscription and other video sources … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Organizing around the customer is the great opportunity in mobile marketing, but it has to contend with legacy organizational infrastructures that get in the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Wednesday Lotame will launch the Unifying Data Management Platform for publishers and brands. The Unifying DMP changes Lotame's flagship product, Crowd Control, into a … Read the whole story