Nielsen's latest survey of consumer attitudes toward making purchases on their phones suggests the platform has a long way to go in gaining user trust and familiarity. Or is the … Read the whole story
Looking beyond U.S. borders, the IAB issued a new report today estimating the global mobile advertising market at $5.3 billion last year, with a … Read the whole story
With 42,000 iPhones in-store to help customers with their own app-driven shopping, Lowe's is fully embracing the mobilized consumer. It requires an infrastructure that … Read the whole story
A new forecast suggests Microsoft's Windows Phone will gain momentum in the coming years, edging out iOS to become the second-most-popular smartphone operating system … Read the whole story
eXelate has begun to research long-tail services that would provide local businesses with an automated self-serve audience targeting and modeling systems. The platform, and … Read the whole story
Google has acquired one of the longest-lived productivity app makers in the mobile space, Quickoffice. The purchase positions Google to compete directly with Microsoft … Read the whole story
In Manhattan this week, a tale of two industries is playing out at the Javits Center. Upstairs, book publishers were still trying to dial … Read the whole story
One of the biggest areas for gaming growth has been in the mobile space. More than 30% of gamers said they play games on … Read the whole story
Content shared from Facebook and the amount of backlinks appear to influence organic search engine results most, but Google +1s have the strongest impact … Read the whole story
In many quarters, 2012 has been dubbed the year of mobile. According to a 2012 Nielsen report1, smartphone penetration in the U.S. has exceeded … Read the whole story
Patrick Moorhead, who served as mobile lead at Draftfcb, has left the Chicago-based agency to take the newly created position of vice president, mobile … Read the whole story
Mobile ad exchange Nexage has raised $10 million in a second round of venture financing led by SingTel Innov8, the corporate venture capital arm … Read the whole story
In a New York Times column titled "The Twitter Trap," published in May 2011, Bill Keller noted the latest mobile developments before confessing that … Read the whole story