MoBlog
The Romney Presidential campaign had raised a ton of money -- enough to start tossing it at the underwhelming iAd platform. The campaign starts this week and complements TV buys … Read the whole story
According to a "WSJ" report, Apple plans to offer its app developers an alternative mobile user tracking tool as it discourages reliance on the … Read the whole story
Software developers may chafe at the iron-fisted rule Apple exerts over the apps it purveys in its App Store but they love the fact … Read the whole story
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing for Jack Daniels, tells "Marketing Daily." "Just 11% of our site viewers were … Read the whole story
- COMMENTARY
According to the latest MAG research, 50% of respondents expressed interest in using their mobile phone to research buying or leasing a vehicle. When … Read the whole story
Newly public companies like Facebook, LinkedIn and Pandora have underscored the need for social networks and Web publishers to monetize a growing influx of … Read the whole story
- COMMENTARY
In a world of apps, we have the opportunity to craft advertising that enhances interactivity rather than merely interrupts it. The trick will be … Read the whole story
Giving brands a big screen on which to reach mobile consumers, tablets have officially reached a critical mass in the United States. As comScore … Read the whole story
