Mobile Marketing Daily
Wednesday, June 13, 2012
  • Mobile Marketing Shifts From Content To Consumer

    Mobile marketers are increasingly targeting ads by audience rather than content, leveraging consumers' "real world actions" to send them ads relevant to time and … Read the whole story

  • How Mobile Drives Some To The Next Level

    Some longstanding Web brands are being discovered for the first time by users on mobile platforms because their desktop services become especially powerful and … Read the whole story

  • Facebook Adds To Mobile App Arsenal With 'Pieceable' Buyout

    In yet another buyout of a tech team in mobile, Facebook pumps up its talent pool around apps. The Pieceable team developed a tool … Read the whole story

  • How iOS Is WeOS

    Instead of waiting for the so-called "Facebook phone" to come out, there's already a pretty decent mobile handset running an operating system that's somewhat … Read the whole story

  • Apple's Siri Expands Voice Search To Cars, iPad

    Apple will integrate Siri voice search with several car manufacturers. Drivers will be able to press a button in the steering wheel to bring … Read the whole story

  • Second-Screen Experience May Have Helped Canoe

    Could Canoe Ventures have succeeded by focusing on using a "second screen" as the platform for its interactive advertising initiatives rather than the one … Read the whole story

  • San Francisco AIDS Foundation Taps Attik

    The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- and tablet-optimized HTML5 website at www.manyshadesofgay.org, online banners, print and out-of-home ads. The … Read the whole story

  • Online Video Use Boosts TV Viewing, Engagement, comScore Study Finds

    While the bulk of TV audiences are still reached via TV only, the online scope of TV networks is growing, according to a just-released … Read the whole story

  • Vungle to Build Developer Network with Seed Funds

    Vungle, the nascent mobile video ad network that announced a $2 million seed financing round in late April, on Tuesday said it would attribute … Read the whole story