MoBlog
by Steve Smith, Staff Writer
We like to say that tablets are not mobile devices. But facing up to this simple truism should lead to smarter, more efficient targeting of consumers when they are in … Read the whole story
by Mark Walsh
The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The poorly sourced rumors of a RIM break-up notwithstanding, we continue to hear that supposed suitors Amazon and Facebook want to build phones. Anyone … Read the whole story
by Steve Smith
Gizmodo Australia claims to have seen training documents for an upcoming Google branded tablet that will have a 7-inch display and be priced to … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television … Read the whole story
by Steve McClellan
Big data, big clients -- and someday soon, big mobile. Those are just a few of the items high on the priority list of … Read the whole story
by Aaron Baar
"It started out as a novelty, but actually watching paid content on a mobile device was a new idea," Frank Perazzini, director of telecommunications … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
By the end of this week, advertisers will think smartphones are passe after the Google Nexus 7 tablet with Android 4.1 Jelly Bean debut … Read the whole story
by Mark Walsh
Mobext, the mobile marketing arm of Havas Digital, has launched its own text-messaging service to make it easier for clients to run messaging campaigns … Read the whole story
by Laurie Sullivan
Some pay-per-call advertising providers only bill for 25% of calls; Telmetrics says a minimum of 60% of all calls generated are billable, high-quality leads. … Read the whole story