MoBlog
by Steve Smith, Staff Writer
The new and greatly revised version of ABC News' iPad app dispenses with first-gen dazzle at the same time that it tries to invoke a previous century's newspaper convention. Read the whole story
by Mark Walsh
Is Mitt Romney wasting his money on iAd? A new survey of U.S. smartphone owners commissioned by mobile marketing firm Velti found the presidential … Read the whole story
by Mark Walsh
Facebook and CNN on Monday announced a wide-ranging partnership in connection with the 2012 presidential election across TV, desktop and mobile screens. The centerpiece … Read the whole story
by Laurie Sullivan
Microsoft plans to release details soon on the Bing Fund for startups and entrepreneurs, an initiative to foster a community based on search and … Read the whole story
by Laurie Sullivan
Search agency PM Digital has obtained the digital services assets of Zeta Interactive to support a suite of multichannel marketing services, such as mobile, … Read the whole story
by Gavin O'Malley
As its bold brand name suggests, Trojan has never been shy about marketing its condoms. Bringing that approach online, Trojan Brand Condoms has partnered … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Forget about the populist principles of it all for second. User-generated media, like all of us, needs a good editor and a well-defined path … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Interactive overlays can often significantly increase the amount of time viewers spend with an ad and with the brand. That helps in particular when … Read the whole story