MoBlog
The new and greatly revised version of ABC News' iPad app dispenses with first-gen dazzle at the same time that it tries to invoke a previous century's newspaper convention. Read the whole story
Is Mitt Romney wasting his money on iAd? A new survey of U.S. smartphone owners commissioned by mobile marketing firm Velti found the presidential … Read the whole story
Facebook and CNN on Monday announced a wide-ranging partnership in connection with the 2012 presidential election across TV, desktop and mobile screens. The centerpiece … Read the whole story
Microsoft plans to release details soon on the Bing Fund for startups and entrepreneurs, an initiative to foster a community based on search and … Read the whole story
Search agency PM Digital has obtained the digital services assets of Zeta Interactive to support a suite of multichannel marketing services, such as mobile, … Read the whole story
As its bold brand name suggests, Trojan has never been shy about marketing its condoms. Bringing that approach online, Trojan Brand Condoms has partnered … Read the whole story
- COMMENTARY
Forget about the populist principles of it all for second. User-generated media, like all of us, needs a good editor and a well-defined path … Read the whole story
- COMMENTARY
Interactive overlays can often significantly increase the amount of time viewers spend with an ad and with the brand. That helps in particular when … Read the whole story
