MoBlog
by Steve Smith, Staff Writer
Branded content should be just that -- content. Jo-Ann really over-delivers on the promise with a craft app that lets inspiration do the selling. Read the whole story
by Laurie Sullivan
Attribution modeling analyzes how different types of advertising, such as mobile, display, email and search, can influence a consumer's decision to make a purchase. … Read the whole story
by Laurie Sullivan
InsightExpress has created a new digital ad industry benchmark for creative ads. The market research firm highlights five brands that have created effective campaigns, … Read the whole story
by Mark Walsh
More than a third of U.S. consumers are making payments via mobile devices -- twice the percentage from last year, according to a new … Read the whole story
by Sarah Mahoney
For the Fourth of July holiday, for example, 57% of major retailers sent at least one promotional email this year, versus just 34% a … Read the whole story
by Erik Sass
Next Issue Media, a consortium formed by major magazine publishers to drive sales of digital magazines, is unveiling a long-awaited app for the iPad. … Read the whole story
by Karlene Lukovitz
The codes, made from fruit, visually drive home the fresh and healthy nature of the Cantina Bell menu items, which are made from ingredients … Read the whole story
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by Ross Fadner
Less than a week after turning down the top post at Yahoo, Hulu CEO Jason Kilar is said to be firmly in the sights … Read the whole story
by Wendy Davis
Verizon's controversial plan to purchase spectrum from cable companies appears likely to win approval from the FCC. But the Justice Department also must sign … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The much bigger and more significant market for mobile payments involves using a mobile phone to pay for things where you are not. Payments … Read the whole story
COMMENTARY
by Shane Vaughan
Most national brands have little to no local Web presence. To build a strong, local Web foundation, here are five key elements for national … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tracking online marketers' budgets and costs per click can help marketers understand how to allocate budgets. Paid-search spending rose 29% in Q2 2012, compared … Read the whole story