In a new partnership between the two companies, social signals from hundreds of millions of posts and check-ins help target high-intent users with circulars they can use in-store. Read the whole story
Four in 10 of those who plan to follow the Olympics this summer will do so on two or more devices, according to a … Read the whole story
Search marketers running mobile campaigns need insight into how consumers interact with content. The mobile browser company Opera has released findings that show the … Read the whole story
This week, the Sprint-owned brand is opening its first branded retail outlet in Chicago's upscale Lincoln Park neighborhood, looking to attract a relatively young … Read the whole story
No wonder television networks are wringing their hands over their social TV strategies. With the news from Pew this week that nearly half of … Read the whole story
The iPhone continues to claim top dollar when it comes to mobile advertising. The Apple smartphone commanded eCPMs of $2.85 in the second quarter, … Read the whole story
As reported in OnlineMediaDaily on July 17, LA-based mobile marketing platform provider Mogreet launched the AdStitch mobile advertising service. Cox Media Group's Oakland, Calif. television station, … Read the whole story
History Here extends the History Channel brand to the near-at-hand. Using mobile GPS, it finds historic points of interest you never knew were in … Read the whole story
AdColony, a mobile video ad platform with headquarters in Los Angeles, Tuesday announced that it was awarded the honor of best "pitch" by the … Read the whole story
Google reported $12 billion -- up 35% sequentially -- in consolidated revenue for Q2 2012, which includes a sub-period for Motorola. Remove traffic acquisition … Read the whole story
Twitter introduced targeted Tweets Thursday, giving brands the ability to reach specific audiences on Twitter without first sending a Tweet to all followers. Read the whole story