The next iteration of social video apps may be collaborative mash-ups. DreamWorks-backed Ptch puts professional-grade editing chops to users for multimedia productions they can share and remix. Read the whole story
In an upcoming release of an upgraded GetGlue HD, the social TV company is directing its focus on media content discovery, not just community. … Read the whole story
According to a new survey of marketers by eConsultancy, more companies are still talking the talk about personalization than are walking the walk. Read the whole story
A new mobile ad platform, Moasis Global, promises to help marketers reach target audiences wherever they are, down to the neighborhood level. It provides … Read the whole story
For the first time ever, YouTube has surpassed Hulu in video ads served. According to comScore's just-released June 2012 Video Metrix, Google-owned sites delivered … Read the whole story
Platforms continue to create a fairly easy process to buy mobile media, but marketers don't understand the mechanics of integrating media channels and technology. Read the whole story
Gen Y is different than their Baby Boomer parents - and they make sure everyone knows. They were taught from a young age that … Read the whole story
Google acquired the e-mail app developer Sparrow seeking to improve its Gmail service. Sparrow's app works on Apple's iPhone and Macs. The Paris-based email … Read the whole story
Stop whatever you're doing right now and do this. Because you shouldn't really be buying media at all. You should be buying buyers: The … Read the whole story
A lot of preschoolers today can do the multi-screen thing by the time they're three. Will marketers be ready for them when they hit … Read the whole story
With the ability to take great pictures on their phones, travelers are sharing vacation photos with their personal networks more than ever. Instagram, the … Read the whole story
The iPhone has not lost its hold as an object of desire for mobile consumers. Early interest in purchasing the next-generation iPhone is much … Read the whole story
Score another one for live, premium Web content. The Atlantic Coast Conference's digital network just launched a new channel with YouTube. The deal marks … Read the whole story
A television commercial in the campaign depicts the wonder and potential a tablet can open up for children. A boy walks down a country … Read the whole story
Madison Avenue has harnessed the power of Big Data to pinpoint the precise audiences that marketers want to reach cross-platform. But a new Pew … Read the whole story