Data management platform Lotame says it is gaining insight into over 30 million Android platform users by extending its tracking and analytics technologies to smartphone, tablet and even Google TV … Read the whole story
Accelerated adoption of smartphones worldwide is intersecting with retailers motivated to engage their customers to move the m-commerce market ahead very quickly in the … Read the whole story
If you will give up sleep to swipe just one more Web page on a tablet or finish that TV catch-up on Hulu, then … Read the whole story
Travel was the third-largest ad category on Millennial's network through the first quarter in terms of spending, after telecom and finance. It was also … Read the whole story
I spent a good amount of time over the weekend poring over Altimeter Group's recent report, "The Converged Media Imperative." The research is highly … Read the whole story
Politicians who find the prevailing winds blowing against them can now turn to the Weather Channel to build support. The channel is joining many … Read the whole story
Yahoo is making a bid to be a pacesetter in media companies' burgeoning emphasis on developing second-screen experiences, where TV viewing content is synced … Read the whole story
Twitter has long had a reputation for standing up for users' rights. Last year, the company distinguished itself by going to court to challenge … Read the whole story
This September, Case-Mate, which makes covers for all sorts of electronic devices, will launch an advertising campaign highlighting how matching the right cover for … Read the whole story
Mobile ad network InMobi on Tuesday announced acquiring Metaflow Solutions, which makes mobile content management software used by developers, publishers and others to streamline … Read the whole story