iPad shipments were so strong in Q2 that they even beat Apple's holiday quarter. But will consumers who clearly crave this new platform be confused by too much choice this … Read the whole story
It's no easy task for North America to surpass Asia-Pacific, which supports a strong telecommunications mobile infrastructure, but marketers in the U.S. will spend … Read the whole story
Amazon keeps missing the opportunity to pull me away from spending my media dollars on Netflix and Apple film and video products. And it … Read the whole story
Google's price per call for AdWords advertisers cost nearly twice as much for local ads on YP.com, according to a study released Wednesday. The … Read the whole story
A veteran app marketer advises that campaigns need to determine the goal of the app and the behaviors they are targeting, and then optimize … Read the whole story
Smartphones and tablets are taking over the Wi-Fi airwaves. The mobile devices accounted for more than half (52%) of Wi-Fi use in the second … Read the whole story
The Olympics is a unique event that brings together people of all different nationalities, races, and creeds so they can express their shared love … Read the whole story
Tablets and TVs go hand in hand, but in ways that may surprise marketers and networks. Tablet owners are twice as likely as smartphone … Read the whole story
According to a new Harris Poll, more than three-quarters (76%) of Americans think in-car connectivity technology is distracting and could be dangerous. More than … Read the whole story
Paid advertisers on Facebook have had a range of options for targeting ads across criteria like age, gender, interests and location. Now the social … Read the whole story