MoBlog
by Steve Smith, Staff Writer
With 45 million Americans using shopping apps, the association between cell phones and buying is established. Opening a smartphone in a store aisle to retrieve information that the product or … Read the whole story
by Mark Walsh
When it came to mobile advertising, people cited local relevance and local offers as the top reasons for interacting with ads. The study also … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Many of the statistics around mobile smartphone penetration, shopping app use, ad effectiveness and even market shares tend to hover around a 50% tipping … Read the whole story
by Steve Smith
'Seventeen' magazine stuffs over 250 mobile moments into its new issue, hoping to bring readers and advertisers into digital interactivity with smartphones as their … Read the whole story
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by Thom Forbes
Many a pizza will spin and hard drives freeze over waiting for Apple to agree, but the nays have evidently had it: controversial spots … Read the whole story
by Mark Walsh
Google's Android redefined its dominance of the smartphone market in the second quarter, according to new data from technology research firm IDC. Nearly 105 … Read the whole story
COMMENTARY
by Mark Severini
As political campaign spending starts pouring into mobile channels, marketers for these candidates have to keep in mind essentials of the channel: targeting, creative … Read the whole story
by Aaron Baar
For marketers, consumer frustration with download times can hold consequences. According to the study, 16% of consumers said they will not return or wait … Read the whole story
by Laurie Sullivan
Performics, the search marketing arm of the Publicis Groupe, announced the acquisition of Resultrix on Tuesday, reaffirming its stance on performance media and support … Read the whole story
by Mark Walsh
Aiming to enhance its location-based ad network, Wi-Fi provider Boingo Wireless said Wednesday it has acquired start-up Cloud Nine Media, which offers Wi-Fi sponsorships … Read the whole story
COMMENTARY
by Dan Roche
When was the last time you watched a television show without checking your email, playing a game of Words with Friends or scanning the … Read the whole story