Mobile ad exchange MoPub reports considerably strong activity across its RTB marketplace in the last quarter. Echoing other reports, it finds that iPad ad units are performing especially well. Read the whole story
The growing consumer shift from PCs to mobile devices has impacted a host of Internet businesses. Trulia's filing for a $75 million IPO Friday … Read the whole story
App publishers for kids have a unique challenge: they have to sell their wares to a parental audience that is not the actual long-term … Read the whole story
Hewlett-Packard has created a mobile business unit for consumer tablets, computers and other devices in the company's reaffirmation of a renewed commitment in "mobility … Read the whole story
When it comes to these new mobile and tablet units, think about "the power of wow." These new units sync well with the importance … Read the whole story
Some teachers remain hesitant to adopt digital textbooks, but there are signs of a gradual shift. While 36% of SodaHead.com community members nationwide want … Read the whole story
Since speculating on the future of Pinterest has become a sport in and of itself, this seems like the appropriate moment to get my … Read the whole story
Customer loyalty platform developer SpotOn has launched a new digital network that puts a twist on the concept of electronic commerce. The network, consisting … Read the whole story
For a Facebook strategy to be effective, brands must focus on content that breaks through the clutter. Here are ten ways to get into … Read the whole story
Conde Nast is making an undisclosed investment in cloud-based ad platform Flite, which it will also use to deliver rich media ads across its … Read the whole story
Comcast customers accounted for almost one-third of all subscribers who signed in to watch NBC's Olympic coverage online. Its 31% figure topped the access … Read the whole story
There may come a time in the not-too-distant future when a prime-time staple without a second-screen app is a rarity. USA is launching one … Read the whole story