by Mark Walsh
In its latest privacy initiative, mobile ad network Jumptap is teaming with Evidon to roll out a standardized icon in mobile and in-app ads … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At Day 1 of the Mobile Insider Summit, Wells Fargo, NHL and Lowe's all showed how focused mobile-forward brands are on getting the experience … Read the whole story
by Mark Walsh
Given the difference in how people use tablets from smartphones -- and the rise of share data plans -- it appears that AT&T is … Read the whole story
COMMENTARY
by Adam Singolda
Mark Zuckerberg is yet to reveal to his investors his strategy to generate meaningful revenue from mobile traffic. Facebook's monetization challenge is unique, as … Read the whole story
by Wayne Friedman
As with other multichannel TV providers, IPTV companies delivering TV and other content will aggressively move to offer more multiscreen viewing over the next … Read the whole story
COMMENTARY
by Zephrin Lasker
Knowing how to design great mobile email is one of the cornerstones of a great mobile advertising campaign. You could be running a mobile … Read the whole story
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by Mark Walsh
Ad spending on mobile messaging will reach $7.4 billion by 2017, fueled by a surge in location-based SMS text ads, according to a new … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Online comparison shopping continues to drive growth in ecommerce and success for paid-search ads. School and college shoppers this year expect to spend $83.8 … Read the whole story
by Mark Walsh
CPG giant Reckitt Benckiser has tapped Syncapse Corp. to manage the company's global social media presence. Under the deal, Syncapse will use its platform … Read the whole story
COMMENTARY
by Chen Wang
Geo-based POS data together with local-targeting capability embedded in some digital media platforms can be an ideal combination to achieve effective geo-based campaigns. Read the whole story
by Wendy Davis
Consumer advocates Public Knowledge and Free Press say that AT&T's decision to restrict FaceTime for subscribers on older plans violates a neutrality rule. The … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Scanbuy summarized by Marketing Charts, and the ScanLife Trend Report, there were more than 16 million mobile barcode … Read the whole story
COMMENTARY
by Joe Mandese
Weird disclosure by Lowe's chief digital strategist Sean Bartlett during his presentation at the Mobile Insider Summit in Tahoe this morning. Read the whole story
COMMENTARY
by Joe Mandese
Wells Fargo marketing chief Alan Gellman is providing a pretty comprehensive overview on the evolution of a pretty sophisticated mobile marketer's transition from the … Read the whole story
COMMENTARY
by Joe Mandese
Asked by panel moderator Tina Unterlaender, account director-mobile at AKQA, how they measure the success of their mobile marketing initiatives, the "Mobile First" panel … Read the whole story
COMMENTARY
by Joe Mandese
By the way, whenever I'm raw blogging these MediaPost events - especially our summits - I get into the zone surrounding the subject matter … Read the whole story
COMMENTARY
by Joe Mandese
Tylted CEO Lon Otremba gave a somewhat tilted explanation for the stock price crashes of Facebook and Zynga in recent weeks. Read the whole story
COMMENTARY
by Joe Mandese
Not because he's doing deals with those brands, so much as he's actually using them. Upon taking the stage for his presentation at the … Read the whole story