By 2016 there should be 250 million tablets shipping, says Generator Research. The problem for Microsoft may be that too few of them will carry the Windows OS. Read the whole story
Microsoft is rolling out a series of new ad units to support the more than $8.4 billion marketers spend quarterly on online media ads. … Read the whole story
The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research focuses on the effects of "showrooming" as … Read the whole story
A new mystery shopper study by StellaService suggests that, at least for the $83.8 billion back-to-school season, in which two out of five consumers … Read the whole story
My last article article focused on the challenge presented by the collapse of the long-established conventions for programming and promoting linear television in the … Read the whole story
Dos Equis is hitting the streets with the Dos Equis Mobile Academy, a fleet of seven different food trucks serving delicacies including alligator tail … Read the whole story
For all of the talk about "search and social" as an interdependent concept and discipline, perhaps the most important connective point between the two … Read the whole story
Gannett Co. is acquiring social-media marketing firm Blinq Media to help build out its digital marketing services for brands and agencies. New York-based Blinq … Read the whole story
As the trend toward greater consumer control and interaction around messages grows, the number of social contexts increase. Many of the established practices that … Read the whole story
GroupM, the WPP media oversight arm, has created the role of chief digital investment officer for its North American operations and has named digital … Read the whole story
Facebook had fewer unique U.S. visitors in June 2012 than it did in June 2011, according to comScore, marking the first time that the … Read the whole story
With three months to go until the U.S. presidential elections, political ad spending has already exceeded $500 million, as political candidates rush to target … Read the whole story
Broadband in the U.S. still isn't being deployed in a "reasonable and timely" fashion, the Federal Communications Commission said on Tuesday in an annual … Read the whole story
Facebook has earned a few degrees since it launched as Thefacebook in 2004. A Facebook media kit from the spring of 2004 recently surfaced, … Read the whole story