From language to tone to responses to your body language, the Apple Genius Bar interaction with customers is supposed to be carefully managed. Somewhere in the ether, Steve is smiling … Read the whole story
Mobile devices are becoming as common to the back-to-school ritual as fights over hem lengths and a new backpack. A new IAB/Meredith study shows … Read the whole story
One of the earliest merchant adopters of foursquare check-ins, Tasti D-Lite has learned to get beyond harvesting local social behaviors. Surprise your loyal customers, … Read the whole story
The appetite for apps focused on new ways to share, augment or combine photos and video seems almost endless. Among the latest to draw … Read the whole story
Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user's … Read the whole story
One of the early darlings of iPad app development, content aggregator Flipboard, celebrates a second anniversary by touting its 20 million users and high … Read the whole story
No question second-screening offers networks and advertisers enormous potential. It's pretty simple: get viewers intrigued enough with what's on TV that they'll interact with … Read the whole story
Profiting off the distribution of online video content remains a major challenge for publishers. With that in mind, thePlatform is rolling out new commerce … Read the whole story
Consumer magazine publishers are embracing mobile action codes in a big way. A new survey by Nellymoser found that the top 100 titles deployed … Read the whole story