About a third of mobile apps measured by location analytics firm Placed actually were being used while the owner was in motion. Get used to it. The meaning of "context" … Read the whole story
The Mobile Marketing Association issued a report recommending that mobile should be 7%, on average, of current ad budgets. Furthermore, the analysis projects that … Read the whole story
The smartest tablet-friendly Web sites seem to be thinking harder than most about what this emerging, unique tablet mode may be. If we are … Read the whole story
A change in consumer behavior suggests a need for brands to consider retargeting across multiple devices -- from smartphones to tablets to PCs to … Read the whole story
There's a good chance you're reading this on your phone. Like many people, I have become somewhat addicted to my smartphone, multi-tasking my way … Read the whole story
Entertainment industry businesses have been at the forefront of advertising in emerging media. Mobile is no exception. A new report by Millennial Media focused … Read the whole story
To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell's Soup Cans," Campbell Soup is releasing four limited-edition cans of its condensed … Read the whole story
Internet radio service Pandora on Wednesday reported that revenue rose 51% in its fiscal-year second quarter, nearly doubling its mobile revenue from a year … Read the whole story
Twitter has introduced a program to certify tools of third-party vendors looking to help brands better understand what users think. The certification program supports … Read the whole story
Facebook ads specialist Nanigans says initial results bode well for the Sponsored Results search ads. Compared to the Marketplace ads that run in the … Read the whole story