MoBlog
by Steve Smith, Staff Writer
The cost of acquiring a loyal app user has been creeping up over the last three months. Still, the mantra around mobile investment lately has been "cheap." Publishers may not … Read the whole story
by Mark Walsh
A recent IBM benchmark report showed that mobile commerce accounted for 15% of all online sales in the second quarter, up from 8% a … Read the whole story
by Laurie Sullivan
Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns on Thursday, capitalizing on similarities between like-minded groups of followers and their … Read the whole story
by Mark Walsh
A new study by Distimo finds that social networking apps have grown much faster than any other category in the last two years. U.S. … Read the whole story
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by Gavin O'Malley
Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during … Read the whole story
by Tanya Gazdik
Mobile phone users are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by … Read the whole story
by Gavin O'Malley
Amid persistent marketer concerns -- and a clumsy public debut -- eMarketer is lowering its revenue expectations to just over $5 billion. The researcher … Read the whole story
by Karlene Lukovitz
Kraft Foods' Wheat Thins has partnered with Six Flags on a unique, social media/experiential Labor Day promotion designed to reward thrill-seekers while introducing them … Read the whole story
by David Goetzl
NBC is taking an Olympics app that served as a TV Everywhere offering during the games and refashioning it as a general sports programming … Read the whole story
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by David Goetzl
DirecTV has an arrangement with Viggle that will provide rewards to viewers of the satellite provider. Viggle, a sort of loyalty program for TV … Read the whole story
COMMENTARY
by Daryl Colwell
Mobile payments' future is bolstered by reports that Google now supports all credit and debit cards on its Google Wallet app for Android devices. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to GroupM Next, examining showrooming trends, 45% of customers shopping in-store at brick and mortar locations will walk out and complete their purchase … Read the whole story