MoBlog
by Steve Smith, Staff Writer
'Congratulations!' You have chosen to enter the exciting field of app marketing. But, gee, Skeeter, don't be a chump. Check first with the FTC on its principles for privacy and … Read the whole story
by Laurie Sullivan
Targeted content will increasingly become important on mobile devices through on-site and in-app search for a variety of industries, for example, the travel industry. … Read the whole story
COMMENTARY
by editor
The upside of an opted-in SMS list is that 95-97% of subscribers will read your message within 5 minutes of sending. The downside is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As we continue to explore the complexities of interactivity with devices and touch interfaces, it becomes clearer that marketers need to address moods and … Read the whole story
by Sarah Mahoney
How exactly does digital influence the way shoppers behave, from product research to final transaction? Analyst Corinne Munchbach, who wrote a new Forrester report, … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
For marketers, this election will yield a windfall of new ideas. As a result of massive advertising budgets, high adoption rates of social media … Read the whole story
by Aaron Baar
The lines are being drawn in the wireless data wars. On one side, are the sharers, AT&T and Verizon Wireless, which offer plans for … Read the whole story
COMMENTARY
by Gabriel Cheng, Eli Portnoy
For the last decade hyper-local ads were the next big thing. Today, thanks to the proliferation of smartphones and a maturing mobile marketplace, advertisers … Read the whole story
by Wendy Davis
Privacy concerns are driving most app users -- 57% -- either to remove particular apps, or to decide against installing them, according to a … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
During a recent interview with Media Magazine, Ogilvy's Chief Digital Officer Brandon Berger offered up one of the most insightful remarks about mobile devices … Read the whole story
by Mark Walsh
Nokia on Wednesday made its latest bid to get back in the smartphone race with the launch of the Windows 8-powered Lumia 920 at … Read the whole story
COMMENTARY
by Staff Writers
Half a billion apps out there and plenty of them are games — free, paid, and otherwise. How to cut through the clutter and … Read the whole story
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by Thom Forbes
Motorola emphasized the speed of its new Droids, which will run on Verizon's 4G LTE network, and Nokia focused on the superior picture and … Read the whole story