MoBlog
'Congratulations!' You have chosen to enter the exciting field of app marketing. But, gee, Skeeter, don't be a chump. Check first with the FTC on its principles for privacy and … Read the whole story
Targeted content will increasingly become important on mobile devices through on-site and in-app search for a variety of industries, for example, the travel industry. … Read the whole story
- COMMENTARY
The upside of an opted-in SMS list is that 95-97% of subscribers will read your message within 5 minutes of sending. The downside is … Read the whole story
- COMMENTARY
As we continue to explore the complexities of interactivity with devices and touch interfaces, it becomes clearer that marketers need to address moods and … Read the whole story
How exactly does digital influence the way shoppers behave, from product research to final transaction? Analyst Corinne Munchbach, who wrote a new Forrester report, … Read the whole story
- COMMENTARY
For marketers, this election will yield a windfall of new ideas. As a result of massive advertising budgets, high adoption rates of social media … Read the whole story
The lines are being drawn in the wireless data wars. On one side, are the sharers, AT&T and Verizon Wireless, which offer plans for … Read the whole story
- COMMENTARY
For the last decade hyper-local ads were the next big thing. Today, thanks to the proliferation of smartphones and a maturing mobile marketplace, advertisers … Read the whole story
Privacy concerns are driving most app users -- 57% -- either to remove particular apps, or to decide against installing them, according to a … Read the whole story
- COMMENTARY
During a recent interview with Media Magazine, Ogilvy's Chief Digital Officer Brandon Berger offered up one of the most insightful remarks about mobile devices … Read the whole story
Nokia on Wednesday made its latest bid to get back in the smartphone race with the launch of the Windows 8-powered Lumia 920 at … Read the whole story
COMMENTARYHalf a billion apps out there and plenty of them are games — free, paid, and otherwise. How to cut through the clutter and … Read the whole story
Motorola emphasized the speed of its new Droids, which will run on Verizon's 4G LTE network, and Nokia focused on the superior picture and … Read the whole story
