MoBlog
by Steve Smith, Staff Writer
Over the last month a mobile marketing campaign on Pandora raised awareness of the new film "Lawless" with a branded radio station and display ads that culminated in an animated … Read the whole story
by Steve Smith
"Ad Age" is among the first b2b publishers to integrate mobile scan codes with editorial content. As part of its print relaunch this week … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A new consumer behavior has emerged, using smartphones in store aisles. But research suggests that "showrooming" is a more complicated activity that requires retailers … Read the whole story
by Steve Smith
Owners of the upcoming Kindle Fire line of tablets will be able to opt-out of a default configuration that runs promotions on the lock … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Valentino, Gucci, Chloe, Michael Kors -- know the designers? BagBorrowOrSteal.com (BBOS) lets consumers rent, buy, and sell designer handbags online. The Seattle-based site got … Read the whole story
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by Joe Mandese
Call it the Online Content War, but in the past several days, the major online entertainment content platforms have unveiled a new spate of … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The amount of live video being viewed on mobile devices, such as phones and tablets, more than doubled in the second quarter (prior to … Read the whole story
by Sarah Mahoney
A new ranking of the digital savvy of specialty retailers is out, with Macy's, Nordstrom, and Victoria's Secret shining brightest. The report looked at … Read the whole story
COMMENTARY
by Jedd Davis
I read an article in the Aug. 19 "New York Times" headlined, "Coming Next: Using an App as Prescribed" by Joshua Brustein. It discusses … Read the whole story
by Steve McClellan
While China still has one of the world's faster-growing ad economies, WPP's GroupM now reports it won't be growing as quickly this year as … Read the whole story
by Erik Sass
One of the nation's biggest newspapers is getting a comprehensive makeover, as USA Today prepares to relaunch its print edition, Web site and mobile … Read the whole story
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by Laurie Sullivan
Symantec has released a cybercrime report showing increases in malicious activity in mobile and social networks, as Google acquires cybersecurity startup VirusTotal, which focuses … Read the whole story
COMMENTARY
by Jordan Cohen
With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile … Read the whole story