Over the last month a mobile marketing campaign on Pandora raised awareness of the new film "Lawless" with a branded radio station and display ads that culminated in an animated … Read the whole story
"Ad Age" is among the first b2b publishers to integrate mobile scan codes with editorial content. As part of its print relaunch this week … Read the whole story
A new consumer behavior has emerged, using smartphones in store aisles. But research suggests that "showrooming" is a more complicated activity that requires retailers … Read the whole story
Owners of the upcoming Kindle Fire line of tablets will be able to opt-out of a default configuration that runs promotions on the lock … Read the whole story
Valentino, Gucci, Chloe, Michael Kors -- know the designers? BagBorrowOrSteal.com (BBOS) lets consumers rent, buy, and sell designer handbags online. The Seattle-based site got … Read the whole story
Call it the Online Content War, but in the past several days, the major online entertainment content platforms have unveiled a new spate of … Read the whole story
The amount of live video being viewed on mobile devices, such as phones and tablets, more than doubled in the second quarter (prior to … Read the whole story
A new ranking of the digital savvy of specialty retailers is out, with Macy's, Nordstrom, and Victoria's Secret shining brightest. The report looked at … Read the whole story
I read an article in the Aug. 19 "New York Times" headlined, "Coming Next: Using an App as Prescribed" by Joshua Brustein. It discusses … Read the whole story
While China still has one of the world's faster-growing ad economies, WPP's GroupM now reports it won't be growing as quickly this year as … Read the whole story
One of the nation's biggest newspapers is getting a comprehensive makeover, as USA Today prepares to relaunch its print edition, Web site and mobile … Read the whole story
Symantec has released a cybercrime report showing increases in malicious activity in mobile and social networks, as Google acquires cybersecurity startup VirusTotal, which focuses … Read the whole story
With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile … Read the whole story