MoBlog
by Steve Smith, Staff Writer
If history repeats itself, the arrival of the iPhone 5 this month will trigger a gusher of app downloading and experimentation. This is a good time for marketers to make … Read the whole story
by Mark Walsh
iOS gained back a bit of market share in August, with its share of ad impressions on the mobile network increasing to 34% from … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Days before iOS kicks YouTube off the iPhone deck, Google issues its own much-improved app for the video giant. The more sculpted and personalized … Read the whole story
by Mark Walsh
A recent study by app analytics firm found Instagram has become the second-most-popular app behind Facebook globally. It was the most-downloaded social app in … Read the whole story
COMMENTARY
by Jordan Cohen
With consumer adoption of smartphones continuing to grow at an unprecedented speed, by now most email marketers will agree that optimizing campaigns for mobile … Read the whole story
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by Gavin O'Malley
It can be tough for publishers to reach app subscribers -- particularly when they opt out of "push messaging," and fail to share their … Read the whole story