MoBlog
by Steve Smith, Staff Writer
The mobile marketing platform gets an enormous commitment from a major but unnamed client. Perhaps more important than the number involved is the direction of the investment toward CRM, not … Read the whole story
by Mark Walsh
Groupon on Wednesday launched its own payments service, entering the fray with competing offerings from providers like PayPal, Square and Google. The daily deals … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The arrival of the iOS Passbook could be a game changer when it comes to using smartphones for coupons, offers and virtual gift/cash cards. … Read the whole story
by Steve Smith
For smartphone owners, reaching for the mobile phone is becoming a shopping reflex. According to the latest traffic analysis of retail apps and sites, … Read the whole story
COMMENTARY
by Matt Young
n a stark and sun-filled room with glass walls, a lone media buyer with sharp features and blue hair, wearing wrap-around glasses and a … Read the whole story
by Wayne Friedman
The media research company reports it has 15 advertising platforms/networks as clients for its Nielsen Online Campaign Ratings. Many are major networks, including Adap.tv, … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Much of the recent press surrounding tablets has focused on the use of the device as a companion screen while viewing TV. But the … Read the whole story
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by Joe Mandese
Google is poised to become No. 1 -- again. Long dominant as the online search advertising giant, Google is on track to become the … Read the whole story
by Mark Walsh
Razorfish mobile lead Paul Gelb has left the agency to become head of strategy for San Francisco-based MoPub, a startup that helps publishers and … Read the whole story
by Wendy Davis
A company that sells gifts and novelty items has sued Google for trademark infringement and unfair competition for using the phrase "the playground is … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Something is afoot with connected TVs. They may not be as popular as tablets or as sexy as new smartphones, but there's a reason … Read the whole story
by Aaron Baar
Nintendo is looking to attract more women to its ranks of players, launching a new campaign for its 3DS handheld gaming system, depicting female … Read the whole story
by Mark Walsh
U.K.-based Mediafed, which makes a platform for managing RSS feeds, has acquired app developer Taptu, best known for its social newsreader app of the … Read the whole story