MoBlog
by Steve Smith, Staff Writer
Uh, oh. AR may be the new QR. And that is not necessarily a good thing. The new Rolling Stones AR campaign gets so much right about the enticing placements … Read the whole story
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by Steve McClellan
The future of marketing and communications will focus on the "always connected consumer," Publicis Groupe CEO Maurice Levy told a group of investors. The … Read the whole story
COMMENTARY
by Brian Quinn
Mobile “media” will be the mobile growth driver in 2013 and 2014. While mobile applications have become increasingly popular, there have not been many … Read the whole story
by Steve Smith
Havas Media's mobile agency Mobext adds two more markets to its global operation in Indonesia and Hong Kong. The company is now in 19 … Read the whole story
COMMENTARY
by Roger Barnette
Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few … Read the whole story
by Sarah Mahoney
As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million … Read the whole story
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by Thom Forbes
Essentially saying "we'll show(room) them who's boss around here," Wal-Mart announced yesterday that it would no longer carry Amazon's Kindle tablets alongside the Apple … Read the whole story
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by Laurie Sullivan
Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Trademob, online click fraud is a problem for advertisers, and click fraud on mobile ads is already quite … Read the whole story
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by Erik Sass
Next Issue Media, the joint venture formed by Cond Nast, Hearst, Meredith, News Corp. and Time Inc. to market digital magazines, is sweetening the … Read the whole story
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by Wayne Friedman
Jay Rasulo, senior EVP and CFO of Walt Disney Company, says company executives believe ESPN has a lot more room for expansion. Disney Channel … Read the whole story