MoBlog
Uh, oh. AR may be the new QR. And that is not necessarily a good thing. The new Rolling Stones AR campaign gets so much right about the enticing placements … Read the whole story
The future of marketing and communications will focus on the "always connected consumer," Publicis Groupe CEO Maurice Levy told a group of investors. The … Read the whole story
- COMMENTARY
Mobile “media” will be the mobile growth driver in 2013 and 2014. While mobile applications have become increasingly popular, there have not been many … Read the whole story
Havas Media's mobile agency Mobext adds two more markets to its global operation in Indonesia and Hong Kong. The company is now in 19 … Read the whole story
- COMMENTARY
Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few … Read the whole story
As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million … Read the whole story
Essentially saying "we'll show(room) them who's boss around here," Wal-Mart announced yesterday that it would no longer carry Amazon's Kindle tablets alongside the Apple … Read the whole story
Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He … Read the whole story
- COMMENTARY
According to a new study by Trademob, online click fraud is a problem for advertisers, and click fraud on mobile ads is already quite … Read the whole story
Next Issue Media, the joint venture formed by Cond Nast, Hearst, Meredith, News Corp. and Time Inc. to market digital magazines, is sweetening the … Read the whole story
Jay Rasulo, senior EVP and CFO of Walt Disney Company, says company executives believe ESPN has a lot more room for expansion. Disney Channel … Read the whole story
