MoBlog
by Steve Smith, Staff Writer
To support the continued relevance of direct mail, the USPS is extending its earlier mobile code initiatives to the holiday mailing season. Maybe it is time to revive the Mr. … Read the whole story
by Steve Smith
The Apple CEO issued a rare corporate apology this morning for an iOS mapping feature that he admits does not live up to the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers allocated 16.3% of total search budgets to U.S. mobile search campaigns in Q3 2012 -- up from 14% in the year-ago quarter, according … Read the whole story
COMMENTARY
by Peter Klein
The explosive growth of smartphones has presented a number of perplexing challenges for performance marketers. There is a lack of scalable mobile lead-gen programs. … Read the whole story
by Laurie Sullivan
National brands have either begun to reimburse 100% of co-op dollars for digital ads or make more "free money" available for the taking -- … Read the whole story
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by Joe Mandese
St. Petersburg, FL-based consumer research and marketing giant Catalina is dramatically expanding its presence in Boston. The company, whose Boston team has been developing … Read the whole story
by Mark Walsh
Scanbuy CEO Mike Wehrs says he was pleased with the company's performance at what he calls the "first mobilized Olympics." People 55+ proved to … Read the whole story
by Erik Sass
Magazines' digital advertising is paying off, according to eMarketer, which says they will lift overall magazine revenues in coming years, despite decreases on the … Read the whole story