MoBlog
by Steve Smith, Staff Writer
In some sense, the nominally useful app for the Advertising Week festivities in New York City reflects the nascent state of mobile marketing within the industry. Advertisers are still figuring … Read the whole story
by David Goetzl
Nielsen will work with the Coalition for Innovative Media Measurement on testing measurement options for digital video use, beginning with how best to track … Read the whole story
COMMENTARY
by Charles Nicholls
Why do customers abandon shopping carts -- and what makes the mobile experience so different? Here are some techniques for improving the mobile shopping … Read the whole story
by Mark Walsh
When it comes to news consumption, mobile devices are expanding reach, rather than cannibalizing other media, according to a Pew study. It's creating a … Read the whole story
COMMENTARY
by Douglas Quenqua
Don’t be embarrassed. Considering the giant leap in personal technology we’ve experienced in our lifetime — raise your hand if you remember buying an … Read the whole story
by Gavin O'Malley
Backing one of its bolder ad models, AOL on Monday is expected to relaunch Project Devil with new features. It's also pushing its Pictela … Read the whole story
COMMENTARY
by John Capone
For a company that had just rolled out what was touted as a dramatic new plan, there seems to be a dearth of activity … Read the whole story
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by Mark Walsh
App notification and messaging platform Urban Airship on Monday launched a new service for delivering location-targeted messages in apps. The company's Location Messaging Service … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Don't define the post-PC era as merely "always on" or multii-screen." The early data suggests people really are engaging with media on devices at … Read the whole story
by Aaron Baar
"[Apple] typically does better with just-the-product ads, probably because consumers are more interested in it and more receptive to it," Peter Daboll, CEO of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Geotargeted mobile advertising is political advertising's new technological toy this fall. Candidates and Super pac advertisers will exploit mobile not only to deliver their … Read the whole story
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by Joe Mandese
At a time when the ad industry is lobbying publishers to disclose the "viewability" of their ads, publishers seem to be going in the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a worldwide analysis by MediaMInd of more than 1 billion in-stream video ad serving template (VAST) impressions worldwide showed that, during the … Read the whole story
by Laurie Sullivan
About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never … Read the whole story