by Mark Walsh
Flite has extended its cloud-based ad platform to mobile to meet the needs of publishers seeing more of their audience shift to mobile devices. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Even far outside the specific "mobile" panels and presentations at OMMA Global this week, the topic was touching just about every conversation. Read the whole story
by Mark Walsh
Ad features such as video and image galleries help boost engagement with mobile ads, according to a new study commissioned by Say Media and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Federal Trade Commission hopes to issue its long-awaited update to the dot-com disclosure guides by the end of the year, associate director Mary … Read the whole story
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by Laurie Sullivan
New markets, new media, consumer insight, and a method to better communicate ideas internally that WPP CEO Sir Martin Sorrell refers to as "horizontality" … Read the whole story
COMMENTARY
by Christopher Andrew
A few months back, I was sitting in the emergency room with my parents when the ER doctor asked my mother, “what other medications … Read the whole story
by Erik Sass
Premier Retail Networks, which operates in-store media channels for major retail chains, including Wal-Mart, Costco and Pathmark, among others, is getting a new name: … Read the whole story
COMMENTARY
by Ryan DeShazer
The acceleration of users accessing Web content from mobile devices rather than traditional desktop and laptop computers has posed a difficult challenge to webmasters: … Read the whole story
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by Steve McClellan
One of the more memorable quotes from the ever-quotable late Steve Jobs was that "mobile ads suck." Agency CEOs at an Advertising Week panel … Read the whole story
COMMENTARY
by Daniel Bornstein
Consumers are not commodities; they are individuals who want to be treated as such. Brands that recognize this, and can tell a compelling story … Read the whole story
by Laurie Sullivan
Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container … Read the whole story
by Karl Greenberg
Fiat is using next month's auto-customizing and aftermarket show as much to get electricity flowing on social media platforms as on the showroom floor … Read the whole story
COMMENTARY
by Shaunak Dave
In the sports business, marketing business, or the "business of business," the best way I can describe being a digital marketer is to be … Read the whole story
by Laurie Sullivan
The Search Agency will introduce a performance-driven business model to online marketing this week that company executives call h(SEO). The model, which moves toward … Read the whole story
COMMENTARY
by Mark Walsh
Underscoring the importance of mobile to BofA, the bank's mobile chief Marc Warshawsky said the last quarter was the first time BofA featured mobile … Read the whole story
COMMENTARY
by Mark Walsh
Marketers are often urged to incorporate mobile as part of integrated campaings. But where does it fit in marketing mix? In an OMMA Mobile … Read the whole story
COMMENTARY
by Mark Walsh
Will the testing and learning phase in mobile ever end? Joule's Michael Collins says probably not, at least for the forseeable future, because all … Read the whole story
COMMENTARY
by Mark Walsh
Brian Monahan of Magna Global highlighted a number of mobile-related stats at OMMA Global on Monday: -6.5 billion handsets worldwide -smartphone penetration at 40% … Read the whole story
COMMENTARY
by Rich Routman, Op-Ed Contributor
Most sellers and their respective companies seem to be in stark denial of one of digital video advertising's current unfortunate truth. Today's video buys … Read the whole story