by Mark Walsh
Sprint is taking a bigger step into the ad business. The nation's third-largest wireless operator launched Pinsight Media+, a new advertising service that allows … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Maybe mobile is about taking what look like small steps. As I listened to a keynote presentation at MediaPost's OMMA Mobile conference in New … Read the whole story
by Aaron Baar
Overall, nearly a third of all consumers surveyed said they'd watched a movie trailer on their mobile device during the past six months, and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook remains at odds with investors as the stock price falters from its IPO highs, but overall Facebook remains in favor with many site … Read the whole story
-
by Joe Mandese
In a bid to shift advertisers and agencies away from what it claims is an archaic way of defining TV and video news audiences … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
There seems to be an ongoing debate in the SEM world on the role of people vs. technology. Of course, it's not an either/or … Read the whole story
by Gavin O'Malley
In late 2010, YouTube debuted its TrueView in-stream ad format, which allows consumers to skip in-stream pre-roll ads and only charges advertisers for those … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has announced a collection of catalog apps from more than 300 brands now available on the Web -- but how and when will … Read the whole story
-
by Steve McClellan
At a Tuesday Advertising Week session, IPG UM's Huw Griffiths talked about UM's effort to create the tools necessary to create workable pay-per-performance compensation … Read the whole story
COMMENTARY
by Victor Pineiro
We focus on multiplatform convergence, fragmented attention, and precise audience targeting when we talk about the future of media, but frictionless sharing is quietly … Read the whole story
by Laurie Sullivan
The PBS documentary "Half the Sky: Turning Oppression into Opportunity for Women Worldwide," aired this week, but its social campaigns live on. Microtargeting in … Read the whole story
-
by Thom Forbes
A deal between T-Mobile, the No. 4 mobile carrier, and No. 5 MetroPCS could be announced as early as today if some "significant issues" … Read the whole story
COMMENTARY
by Zephrin Lasker
For the last two years, there have been more mobile phones shipped in America than there were desktops and laptops combined. And yet, the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a Borrell Survey of over 1,300 small and medium businesses (SMBs), with additional details from Marketing Charts, to measure perceptions about mobile … Read the whole story
-
by Mark Walsh
Old Navy and its agency Crispin Porter + Bogusky presented a case study looking at their work in developing the retailer's site for Black … Read the whole story
COMMENTARY
by Mark Walsh
In the mobile arena, Kraft is best known for its iFood Assistant app. But the CPG giant is expanding its mobile strategy beyond apps … Read the whole story
COMMENTARY
by Mark Walsh
Mobile is rapidly growing as a consumer medium but it's often been faulted for giving marketers a limited creative canvas because of the screen … Read the whole story