MoBlog
by Steve Smith, Staff Writer
Shoppers are not wanting for mobile app solutions. Now the in-mall video ad network Adspace is getting into the act, giving the company two screens on which to address mall-walkers. Read the whole story
by Mark Walsh
Target is banking on QR codes to help boost sales this holiday season through a new initiative that allows consumers to buy select toys … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Fascinating new research from BBDO, AOL and InsightNow not only shows that the overwhelming majority of smartphone use occurs in the home, but proposes … Read the whole story
by Karlene Lukovitz
On Facebook, a "Raise the Salsa Bar" contest run over this past summer -- in which fans submitted their own salsa recipes, with the … Read the whole story
COMMENTARY
by Jose Villa, Columnist
One of the benefits of being in the advertising business is you sometimes get access to first-hand research - done on behalf of clients … Read the whole story
by Mark Walsh
The Mobile Marketing Association believes mobile should get 7% of ad budgets; agencies think it's too high. The lack of standardized analytics and ad … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Handing a victory to Pandora, a federal judge dismissed a lawsuit accusing the company of violating a Michigan privacy law by sharing information about … Read the whole story
by David Goetzl, Steve McClellan
NBCU found that among people consuming Olympic content on a TV and at least one device, 54% engaged in simultaneous viewing. It was not … Read the whole story
by Laurie Sullivan
Twitter unveiled a service Wednesday with Nielsen that allows marketers to track results from mobile and desktop campaigns. The tool moves Promoted Tweets and … Read the whole story
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by Gavin O'Malley
Hoping to help brands better target consumers with real-time product information via video ads, Eyeview and ShopLocal are pooling their respective expertise. ShopLocal's SmartCircular … Read the whole story
by Sarah Mahoney
"Think of it as the perfect intersection of three big trends," says Louis Hatzis, founder and CEO of Tsoonami.com. "Social gifting combines the popularity … Read the whole story
COMMENTARY
by Mark Walsh
In the last mobile panel of the day, the first question is whether mobile ads still suck, to paraphrase Steve Jobs? No definitive answer, … Read the whole story