MoBlog
Shoppers are not wanting for mobile app solutions. Now the in-mall video ad network Adspace is getting into the act, giving the company two screens on which to address mall-walkers. Read the whole story
Target is banking on QR codes to help boost sales this holiday season through a new initiative that allows consumers to buy select toys … Read the whole story
- COMMENTARY
Fascinating new research from BBDO, AOL and InsightNow not only shows that the overwhelming majority of smartphone use occurs in the home, but proposes … Read the whole story
On Facebook, a "Raise the Salsa Bar" contest run over this past summer -- in which fans submitted their own salsa recipes, with the … Read the whole story
- COMMENTARY
One of the benefits of being in the advertising business is you sometimes get access to first-hand research - done on behalf of clients … Read the whole story
The Mobile Marketing Association believes mobile should get 7% of ad budgets; agencies think it's too high. The lack of standardized analytics and ad … Read the whole story
- COMMENTARY
Handing a victory to Pandora, a federal judge dismissed a lawsuit accusing the company of violating a Michigan privacy law by sharing information about … Read the whole story
NBCU found that among people consuming Olympic content on a TV and at least one device, 54% engaged in simultaneous viewing. It was not … Read the whole story
Twitter unveiled a service Wednesday with Nielsen that allows marketers to track results from mobile and desktop campaigns. The tool moves Promoted Tweets and … Read the whole story
Hoping to help brands better target consumers with real-time product information via video ads, Eyeview and ShopLocal are pooling their respective expertise. ShopLocal's SmartCircular … Read the whole story
"Think of it as the perfect intersection of three big trends," says Louis Hatzis, founder and CEO of Tsoonami.com. "Social gifting combines the popularity … Read the whole story
- COMMENTARY
In the last mobile panel of the day, the first question is whether mobile ads still suck, to paraphrase Steve Jobs? No definitive answer, … Read the whole story
