MoBlog
AOL probably doesn't get enough credit for some of its creative forays into mobile over the years. Its new extension of the growing AOL On video network to devices is … Read the whole story
Few companies have developed strategies that are specific to mobile devices. Less than a third have developed tablet apps or tablet-optimized sites, notes Forrester. Read the whole story
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Email opens have climbed from 10% in 2011 to over 30% in 2012, and marketers are responding to the trend by increasingly designing emails … Read the whole story
As with traditional marketing, multicultural marketers are still concerned with the ROI they're receiving from these newer media. Only five of the 18 platforms … Read the whole story
Google and the Association of American Publishers have resolved a longstanding legal battle about the search giant's book digitization project, they announced on Thursday. … Read the whole story
Can Google TV help 'The Washington Post' break into the rarefied world of nightly news? The publisher this week is rolling out "The Fold … Read the whole story
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According to a new report by Javelin Strategy & Research, consumers spent more than $20.7 billion shopping using mobile devices, with approximately $5 billion … Read the whole story
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One of the benefits of being in the advertising business is you sometimes get access to first-hand research - done on behalf of clients … Read the whole story
COMMENTARYNearly 90% of mobile restaurant seekers make a reservation or call within the day they plan to visit or make a purchase from a … Read the whole story
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The number of smartphone and tablet ads that digital video ad network YuMe served up in the second quarter nearly doubled from the quarter … Read the whole story
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In a perfect world, every marketer would get to work for an innovative tech company (Google and Apple are the dream, right?) where just … Read the whole story
