Microsoft's retail presence rolled into my local mall recently. Standing literally yards from the Apple Store, it begged for comparison. Read the whole story
A new Macquarie study shows that engagement on Facebook remains strong, but it confirmed the shift to mobile use that has left the company … Read the whole story
Of all the new businesses that have emerged in conjunction with social media, casual gaming is potentially one of the most profitable -- but … Read the whole story
The popular audio recognition app continues its transformation into a "second screen" app for TV in this partnership with MLB to activate any of … Read the whole story
Brands like Dove, Wrigley and Energizer are increasingly building mobile into integrated campaigns. Helping to power that capability for these and other clients is … Read the whole story
The convergence of digital out-of-home video and mobile marketing is increasing the ability of both channels to reach consumers at the point of sales, … Read the whole story
Discovery has signed Lexus to sponsor a "Winged Planet Plus" app. The iPad app works along with the eponymous Oct. 6 TV special co-produced … Read the whole story
Small businesses want to use mobile technology if it automates process and provides secure benefits to customers. Many typically invest about 5% of their … Read the whole story