Researchers argue that the annual ritual of waiting on endless lines for an iPhone is driven by a desire for validating our desire. Apparently the need for self-esteem trumps fear … Read the whole story
U.S. spending on mobile Internet advertising will top all other countries in the world for the first time this year, per eMarketer. Until this … Read the whole story
Very early results suggest that Apple's mobile wallet may be driving more than curiosity. MLB reports a surprising share of online ticket buyers opting … Read the whole story
The scripted programs attracting the most social media buzz are dominated by returning series that already have a loyal fan base. Among users of … Read the whole story
While TV and radio deliver mass reach among active car shoppers, it is digital media that leads the way relative to total adults 18-64. Read the whole story
A new study by the Interactive Advertising Bureau indicates that Latinos have higher-than-average representation in areas like e-commerce and digital media and social media … Read the whole story
It's no accident that the company's marketing efforts are becoming so closely aligned to social responsibility, and the "intersection between sales of its individual … Read the whole story
Some associations between social media and TV are fleeting -- or worse. They could exist just to solve "business" problems while not attending to … Read the whole story
When I was in my 20s and early 30s, I had "spare time." I'd dive deep into the ins and outs of my newest … Read the whole story