Sprint will become (no kidding ) "New Sprint" in this deal. How and where they spread their money around remains to be seen, but Sprint clearly needed something that would … Read the whole story
A new "historical intent targeting" tool from LocalResponse raises the interesting question about where a marketer best locates consumer intent chronologically. In some cases, … Read the whole story
As mobile ad spend increases, so does scrutiny by a wider range of financial and marketing analysts. A key concern for brands remains whether … Read the whole story
With tablet adoption growing rapidly, mobile ad network Mojiva announced it is launching what it calls the first tablet-focused ad network. Dubbed Mojiva Tab, … Read the whole story
Last year, 18% of shoppers made purchases on mobile phones, a figure that is expected to multiply this year. Retailers can be prepared for … Read the whole story
A new government report suggests that mobile companies fail to adequately explain how they collect and use information about consumers' locations. Read the whole story
The Apple Maps flap has not dampened demand for the iPhone 5, according to a new survey. Apple reported sales of more than 5 … Read the whole story
Providence Equity Partners has finally sold its 10% stake in the joint video venture. Originally purchased in 2007 for $100 million, Providence Equity has … Read the whole story
Microsoft's "all in one solution" for consumers who want to access their music wherever they are on whatever device they're using has begun an … Read the whole story