MoBlog
by Steve Smith, Staff Writer
Hardware is becoming robust enough and network speeds fast enough to help augmented reality designers move this promising platform beyond cool proof-of-concept tests. A new age of creatively knitting
together … Read the whole story
by Mark Walsh
Apple is expected to up the ante in the tablet wars when it unveils the iPad Mini at a press event on Tuesday in … Read the whole story
by Aaron Baar
Brendan O'Kane, CEO at OtherLevels, which helps mobile marketers analyze their campaigns to ensure they are getting the maximum value out of their efforts, … Read the whole story
by Laurie Sullivan
Microsoft's investment in Adchemy is proving that search intent could become the most important signal in online advertising. The company led a $61 million … Read the whole story
by Mark Walsh
Clothing might not seem the likeliest product category when it comes to mobile shopping. But new data from Spotzot, which operates a platform powering … Read the whole story
by Laurie Sullivan
The world recently became smaller for RocketFuel and its U.S. brand clients after the company inked a deal in Japan with cyber communications inc., … Read the whole story
-
by Joe Mandese
Nielsen is approaching an "inflection point" in terms of the ad industry adopting its Online Campaign Ratings (OCR) as the currency for online advertising … Read the whole story
-
by Gavin O'Malley
In the realm of social media, do liberal Democrats make better brand advocates than conservative Republicans? In the run-up to the presidential election, Pew … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In a cool new use of eye-gaze behavioral tracking, two companies are partnering to reveal how shoppers actually see the in-store experience. Oh, but … Read the whole story
COMMENTARY
by Michael Miller
While many speak of this overly complex world we live in, I believe that it is really quite simple and logical. To win, marketers … Read the whole story
COMMENTARY
by Terry Kent
Will the very act of observing viewers as they migrate across platforms change the nature of media itself? There is scant analysis as to … Read the whole story