MoBlog
by Steve Smith, Staff Writer
It was clear from yesterday''s discussion of second-screen interactivity at OMMA Video on Devices that the creative juices are already flowing among programmers around how to enhance the viewer
experience … Read the whole story
by Mark Walsh
Apple has unveiled a new, smaller version of the iPad aimed directly at rival tablet devices like Amazon's Kindle Fire and Google's Nexus 7. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A new model for mobile coupons from Endorse works directly with the consumer after the purchase to give them cash back for select items … Read the whole story
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by Mark Walsh
Facebook on Tuesday reported that revenue rose 32% to $1.26 billion in the third quarter on the strength of growing mobile advertising sales. Ad … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The medium is still maturing. There currently is a lack of proven brand case studies, and as a result there are more direct-response advertisers … Read the whole story
by Laurie Sullivan
Microsoft turns tablets and smartphones into control systems for music, movies and other content on Xbox 360 with the release this week of SmartGlass. … Read the whole story
by Steve McClellan
As a media currency, ratings are "rubbish." The new currency is "attention." That's according to David Shing, who holds the title of digital prophet … Read the whole story
by Karl Greenberg
The survey-based report also says these same shoppers use third-party sites and manufacturer sites at similar rates (69% and 68%, respectively) and that 53% … Read the whole story
by Sarah Mahoney
When pinned down to say what "cheer" means to them, 50% of the survey's respondents choose dinner with family and friends as the best … Read the whole story
by Wendy Davis
Mobile app developer Path has lost its bid to dismiss a lawsuit accusing it of violating users' privacy by uploading their address books. Path … Read the whole story
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by David Goetzl
Netflix plans to hold prices steady for a long time. CEO Reed Hastings said the company is comfortable with a model that has it … Read the whole story
by Mark Walsh
Closely is introducing a free, new app for the iPhone and Android handsets called Perch that allows merchants to monitor the social media and … Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
The inbox of the future is a consumer's dream -- and also a marketer's. In some ways it won't be so different: Email marketers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Longer or shorter length for digital content? David Lai , chief executive officer of Creative Director of Hello Design, says it's still about "gap" … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Second screens in traditional TV living rooms can be good... and bad... and distracting. The bad for marketers? You might miss a few commercials … Read the whole story