It was clear from yesterday''s discussion of second-screen interactivity at OMMA Video on Devices that the creative juices are already flowing among programmers around how to enhance the viewer experience … Read the whole story
Apple has unveiled a new, smaller version of the iPad aimed directly at rival tablet devices like Amazon's Kindle Fire and Google's Nexus 7. … Read the whole story
A new model for mobile coupons from Endorse works directly with the consumer after the purchase to give them cash back for select items … Read the whole story
Facebook on Tuesday reported that revenue rose 32% to $1.26 billion in the third quarter on the strength of growing mobile advertising sales. Ad … Read the whole story
The medium is still maturing. There currently is a lack of proven brand case studies, and as a result there are more direct-response advertisers … Read the whole story
Microsoft turns tablets and smartphones into control systems for music, movies and other content on Xbox 360 with the release this week of SmartGlass. … Read the whole story
As a media currency, ratings are "rubbish." The new currency is "attention." That's according to David Shing, who holds the title of digital prophet … Read the whole story
The survey-based report also says these same shoppers use third-party sites and manufacturer sites at similar rates (69% and 68%, respectively) and that 53% … Read the whole story
When pinned down to say what "cheer" means to them, 50% of the survey's respondents choose dinner with family and friends as the best … Read the whole story
Mobile app developer Path has lost its bid to dismiss a lawsuit accusing it of violating users' privacy by uploading their address books. Path … Read the whole story
Netflix plans to hold prices steady for a long time. CEO Reed Hastings said the company is comfortable with a model that has it … Read the whole story
Closely is introducing a free, new app for the iPhone and Android handsets called Perch that allows merchants to monitor the social media and … Read the whole story
The inbox of the future is a consumer's dream -- and also a marketer's. In some ways it won't be so different: Email marketers … Read the whole story
Longer or shorter length for digital content? David Lai , chief executive officer of Creative Director of Hello Design, says it's still about "gap" … Read the whole story
Second screens in traditional TV living rooms can be good... and bad... and distracting. The bad for marketers? You might miss a few commercials … Read the whole story