A recent forced march to the increasingly unpleasant Apple Store experience underscored just how much mobile technology has altered the dynamic between consumer and salesperson. Who is the "genius" now? Read the whole story
A new study of shoppers and their holiday plans suggests that enthusiasm for mobile payment may be weaker than some suspect. And when it … Read the whole story
A recent general theory is that second screens help the first screen. But perhaps not in the ways you think. Watching a TV show … Read the whole story
Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday … Read the whole story
Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its … Read the whole story
Yahoo confirmed its acquisition of the 10-person team behind mobile recommendation app Stamped. The deal, first reported by Mashable, signals the Web portal's efforts … Read the whole story
Like many companies, Colgate-Palmolive's mobile marketing strategy isn't where it should be, given consumers' rapidly growing usage of mobile platforms, says Jack Haber, C-P's … Read the whole story
MediaPost recently spoke with Sami Hassanyeh, vice president of AARP's digital strategies and operations, about the group's efforts to expand its media properties across … Read the whole story
Conde Nast has announced plans to launch new magazine apps optimized for Microsoft's new Windows 8 operating system, while Bonnier has already launched apps … Read the whole story
A Michigan resident is preparing to ask a federal appeals court to reinstate his privacy lawsuit against Pandora, court records show. The allegation: Pandora … Read the whole story