Downloads from the Apple App Store spiked in the weeks following the launch of the iPhone 5. Rarely have marketers seen the cost of acquiring a loyal user so cheap, … Read the whole story
"The big story for marketers is they have a new way to reach their consumers," Jessica Chaset, senior vice president for mobile solutions at … Read the whole story
App developers that don't start offering privacy policies in the next 30 days could face fines of $2,500 per download, California Attorney General Kamala … Read the whole story
Google released a revised search app for iOS that adds a Siri-like voice-recognition service to its Android service on Apple phones. It's a wake-up … Read the whole story
Google announced Voice Search this week, but already I want to see Google Shopping and Product Listing Ads in my search results after pulling … Read the whole story
According to an inclusive report by the CMO Council to consider the need for "exploiting mobile to the fullest degree," there are some impressive … Read the whole story
Like many sectors in the Eastern U.S. hit by Hurricane Sandy, Adland was slowly getting back to work Wednesday. But it was far from … Read the whole story
While waiting to be flushed from my home by the now-annual turbostorm of the megacentury, I pondered my options for the time I had … Read the whole story