The desire for uniform app ratings to enable parental controls is understandable. An unintended consequence of content ratings is that it gives a new medium permission to get more serious … Read the whole story
Forrester Research has released a method for benchmarking a company's "mobile maturity," as campaign budgets continue to rise. The guidelines are intended to help … Read the whole story
As mobile advertising continues its rapid trajectory, more marketers are likely to weave video and rich media into their mobile spots. That's because data … Read the whole story
There is an increasingly intertwined relationship between rich media and video in mobile advertising. Mobile video ad network Rhythm says that trend is driven … Read the whole story
Experian Hitwise GM of Global Research for Experian Marketing Services Bill Tancer points to coupons as the significant buying habit and trend for consumers … Read the whole story
The Web lit up Tuesday with searches at news and social sites related to the elections. Many of the major sites, like Google, Bing, … Read the whole story
Mobile tools have turned apartment hunting into a real-time, proximity-based sport that favors the well-equipped hunter. But luck still plays a role. Read the whole story
In another extension of its "happiness" theme, Coca-Cola will launch a Happy Places photo-sharing social network tied to its free mobile apps. Read the whole story