Get ready for the holiday rush...of stats and surveys showing how fully the shopping process is mobilizing. In reality, shopping is becoming multichannel, and so the trick is understanding mobile's … Read the whole story
The study finds that the conversion rate for shoppers using a retailer's dedicated mobile app is 21% higher than those who don't, for example. … Read the whole story
'Tis the season for some more 'showroom' debunking. Thoughtful retailers, I hope, are accepting the challenge of using mobile to improve the in-store experience … Read the whole story
Data from Affiliate Window indicates that mobile activity picked up in October with the approach of the holiday shopping season. The share of traffic … Read the whole story
Despite its growth and potential, tablet-centric advertising is still in its infancy. For now, one thing is certain: Those who do not begin to … Read the whole story
The amount of time Americans spend watching "TV" via a traditional television set continues to decline, according to the latest edition of Nielsen's quarterly … Read the whole story
An AdColony, Nielsen study found that consumers exposed to mobile video ads had significantly higher brand awareness, favorability and purchase interest. Read the whole story
New data from mobile ad exchange Mobile today shows that iOS advertising still gets top dollar, but that Android saw gains in pricing in … Read the whole story
A Buffalo Bills fan is suing the football team for allegedly violating a consumer protection law by sending him "excessive" text messages. Read the whole story
As newspapers transition to digital, reading patterns change. One global newspaper, 'The Financial Times,' predicts that most of its readership will access the newspaper … Read the whole story
Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The San … Read the whole story
The phone features touted in the ad, which will run in 60-, 30- and 15-second versions, are truly unique to the smartphone world, says … Read the whole story
Eighteen years of marriage have taught me not to talk to women about their moods, so if you opened this post upset about a … Read the whole story