MoBlog
by Steve Smith, Staff Writer
When a truly relevant and valuable offer hits me at just the right time and place, the "creepiness" of geo-fencing pretty much melts away. Instead, I start wondering what I … Read the whole story
by Mark Walsh
People don't like mobile advertising but research suggests it's more effective than online advertising. The Millward Brown report concludes that mobile represents an opportunity … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
This holiday shopping season will help highlight the ways in which mobile marketing is accelerating in multi-channel programs, SoLoMo marketing and targeting mobile moments. Read the whole story
by Laurie Sullivan
What could be a blow to Google will likely turn solid gold for Apple. General Motors introduced the first two cars that will integrate … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers armed with smartphones and savvy last weekend likely landed bargains that non-mobile users missed. Retailers now are serving two distinct in-store constituencies. Read the whole story
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by Gavin O'Malley
Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to … Read the whole story
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by Mark Walsh
Referral traffic to retail brands from Facebook were up over twice the average rate on Cyber Monday, the social network reported. Some, like Harry … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to The Pew Internet & American Life Project, in conjunction with Princeton Survey Research, 85% of U.S. adults own a cell phone, and … Read the whole story