When a truly relevant and valuable offer hits me at just the right time and place, the "creepiness" of geo-fencing pretty much melts away. Instead, I start wondering what I … Read the whole story
People don't like mobile advertising but research suggests it's more effective than online advertising. The Millward Brown report concludes that mobile represents an opportunity … Read the whole story
This holiday shopping season will help highlight the ways in which mobile marketing is accelerating in multi-channel programs, SoLoMo marketing and targeting mobile moments. Read the whole story
What could be a blow to Google will likely turn solid gold for Apple. General Motors introduced the first two cars that will integrate … Read the whole story
Consumers armed with smartphones and savvy last weekend likely landed bargains that non-mobile users missed. Retailers now are serving two distinct in-store constituencies. Read the whole story
Dividing the country down the middle, half of U.S. consumers now view over-the-top (OTT) video through broadband connections on their TVs, in addition to … Read the whole story
Referral traffic to retail brands from Facebook were up over twice the average rate on Cyber Monday, the social network reported. Some, like Harry … Read the whole story
According to The Pew Internet & American Life Project, in conjunction with Princeton Survey Research, 85% of U.S. adults own a cell phone, and … Read the whole story