by Steve Smith
In an exclusive interview to air tonight on NBC, Apple CEO Tim Cook gives the company's strongest indication yet that it plans a major … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If mobile carriers are going to leverage mobile usage data for targeted offers, then they should be more explicit about the real exchange of … Read the whole story
by Sarah Mahoney
For example, while BMW's Mini brand has a way-cool tool that allows potential buyers to try on "millions of potential combinations of color, body … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The considerable amount of enthusiasm for Social TV is possibly only matched by the desire to know more about what is actually going on. Read the whole story
by Mark Walsh
In a study last year, mobile advertising and analytics firm Flurry indicated that daily time spent with mobile apps exceeded that spent on the … Read the whole story
COMMENTARY
by Will Kassoy
It's very exciting to see how mobile video is taking off these days. I'm pretty passionate about the medium, obviously, so I'm always excited … Read the whole story
by David Goetzl
A top Posterscope executive indicated Wednesday that mobile devices could be transformative in out-of-home advertising, as they offer an opportunity for two-way communication that … Read the whole story
COMMENTARY
by David Goetzl
Multi-screening, or companion viewing, is just taking flight -- so networks do have the benefit of time, right? Not really. Read the whole story
by Wayne Friedman
Of all those who own tablets, fully 40% of men and women use them at least once during the day while watching TV. An … Read the whole story
by Laurie Sullivan
Outcast Media, which supports a video network on gasoline pumps, will begin offering a variety of services pulled from the toolkit of search marketers. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Mefeedia.com, the video search site that aggregates material from YouTube, Vimeo, Blip, the broadcast networks and something like 20,000 other places, has just finished … Read the whole story
by Aaron Baar
In an online marketing promotion, the prepaid wireless carrier is offering up Christmas-like carols for every day, turning each of December's 31 days into … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A news story on a TV screen sits high in a gym workout room. With no audio, an on-screen message at the bottom of … Read the whole story
by Erik Sass
Santa Monica-based tech firm PaeDae is introducing a new software prize platform, "withPrizes," that matches brands and prizes with players. PaeDae advertising clients have … Read the whole story