Mobile Marketing Daily
Monday, December 10, 2012
  • Square Adds Gift Cards, Taps Passbook App

    Mobile payments start-up Square is getting into the holiday spirit,adding the ability to send digital gift cards through the Square Wallet app. The new … Read the whole story

  • Did iOS 6 Save Mobile Advertising?

    The Advertising Identifier in iOS 6 now gives marketers the opportunity to build comprehensive, privacy-safe profiles of users on devices. The data is already … Read the whole story

  • Calif A.G. Says Delta App Violates Privacy Law

    California Attorney General Kamala Harris has sued Delta Air Lines for failing to include a privacy policy in its mobile app. Delta's Web site … Read the whole story

  • Targeting The App Habit? Avoid Mondays

    Apps are rendering a unique data set for media and marketers. They let us see how intimately and intensely people can engage with our … Read the whole story

  • Velti, Infinian Team For Mobile Coupons

    Mobile marketing firm Velti is expanding its presence in loyalty marketing through a new partnership with mobile coupon company Infinian Inc. The 2-year-old startup … Read the whole story

  • Old Navy Goes Social With BuzzFeed

    Old Navy has gotten a lot of attention for its seasonal TV campaign featuring "The Griswolds," but there are some under-the-wire digital happenings aligned … Read the whole story

  • Simultaneous Digital Users

    According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, … Read the whole story

  • Email Consumption Soars On Mobile

    There is ample research about emails increasingly being opened on mobile devices. That brings challenges for marketers in ensuring email optimization for the platform, … Read the whole story