The sorely missed Google Maps app returned to iOS last night. Let the tech blogs gush over vectors' public transit mapping. For me, multi-screen integration seals the deal. Read the whole story
The Mobile Marketing Association will enter 2013 with a new positioning for the platform as well as cross-marketing effectiveness research aimed at measuring mobile's … Read the whole story
Harris Interactive's latest shopper survey finds the nightmare scenario may be true for retailers. Showrooming is big and Amazon is the winner...by several miles. Read the whole story
"[Smartphones] have really become shopping tools. It's the way to find information, prices and locations," Norty Cohen, founder and CEO of Moosylvania, tells "Marketing … Read the whole story
It's time to rethink the approach to mobile. Businesses and brands that make mobile a central part of their strategy will win by being … Read the whole story
TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has used email to persuade customers … Read the whole story
The ubiquity of mobile media means the potential exists to use a cellphone to access social media anywhere, but it is more valuable to … Read the whole story
The collaboration is enabling Truvia to reward early-adopter dining venues by featuring them in "welcome" ads in local media like OOH and television, notes … Read the whole story
Mobile ad network Jumptap and WPP's 24/7 Media have teamed up to provide a service that lets advertisers reach audiences across the desktop and … Read the whole story
"He puzzled and puzzled till his puzzler was sore. Then the Grinch thought of something he hadn't before. Maybe Christmas, he thought ... doesn't … Read the whole story