Mobile Marketing Daily
Thursday, December 13, 2012
  • MMA's Greg Stuart: Let The 'Age Of Mobile' Begin

    The Mobile Marketing Association will enter 2013 with a new positioning for the platform as well as cross-marketing effectiveness research aimed at measuring mobile's … Read the whole story

  • Amazon's Showrooming Victims List: Best Buy, Walmart, Target

    Harris Interactive's latest shopper survey finds the nightmare scenario may be true for retailers. Showrooming is big and Amazon is the winner...by several miles. Read the whole story

  • Smartphones Essential To Shopping Experience

    "[Smartphones] have really become shopping tools. It's the way to find information, prices and locations," Norty Cohen, founder and CEO of Moosylvania, tells "Marketing … Read the whole story

  • Consumers First, Technology Second

    It's time to rethink the approach to mobile. Businesses and brands that make mobile a central part of their strategy will win by being … Read the whole story

  • TurboTax Moves Email Pitch Into SMS

    TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has used email to persuade customers … Read the whole story

  • The Whole Story - Where Are We Most Social?

    The ubiquity of mobile media means the potential exists to use a cellphone to access social media anywhere, but it is more valuable to … Read the whole story

  • Fans Help Truvia Expand Dining Distribution

    The collaboration is enabling Truvia to reward early-adopter dining venues by featuring them in "welcome" ads in local media like OOH and television, notes … Read the whole story

  • Jumptap, 24/7 Media Partner On Cross-Platform Campaigns

    Mobile ad network Jumptap and WPP's 24/7 Media have teamed up to provide a service that lets advertisers reach audiences across the desktop and … Read the whole story

  • Marketing Lessons From A Mr. Grinch

    "He puzzled and puzzled till his puzzler was sore. Then the Grinch thought of something he hadn't before. Maybe Christmas, he thought ... doesn't … Read the whole story